Why your SaaS product definitely needs a brand
Picture this: You've developed a great SaaS product. This is probably not that hard to imagine. After all, you clicked on this article. But you have a problem. No one is using your product. No one is paying for it. Why? You are probably lacking a brand.
Without a well-considered corporate identity, this kind of scenario can happen surprisingly easily. Maybe people don't even realise your product exists. Maybe they misunderstand your whole idea. Maybe they think it's not a good fit for them.
Okay, enough horror scenarios. We're not here to give you nightmares about financial ruin. All we care about is one thing: getting you and your SaaS product the success you deserve. And with our free 3-Hour Brand Sprint, you can do that in just one morning. But more on that later. Let's take care of an important question first:
What is a brand, anyway?
A brand is more than just a pretty logo someone designed for you. It's also more than your style guide, color schemes or fonts. According to Interbrand, a brand is "the sum of all expressions by which an entity (person, organization, company, business unit, city, nation, etc.) intends to be recognised."
In other words, your brand is how you want everyone else to perceive you and your product. The complete personality of your product and company, broken down into a vague gut feeling.
How do you make sure people will get that specific gut feeling about you? Through your logo, for example. Through your fonts and colours. Through your visual language and your tone-of-voice. They are all part of your brand. Together they constitute it. And they all have to fit together.
That's why you can't just design the individual components separately. They belong together and they must also form a common, coherent image. So you first work on the underlying meanings and only then your create the look-and-feel. But what's the point of all this anyway?
What does a brand do for you?
Of course, you don't create a brand on a whim. You want to get something out of it. And you will. Here are just a few benefits:
- You'll be more easily recognised.
- A brand builds trust.
- Interactions become more personal.
- It inspires and motivates your team.
- It establishes a tangible identity for your product.
- Communication becomes more efficient and consistent.
And most importantly, it attracts new users.
All by taking your time and representing your product, your values and your personality as accurately as possible. How this works? You have to tackle it.
How to find your brand
If you want to discover your brand, you need to ask yourself some questions. Questions like:
- Where do I want to go with my product?
- Who are the people I want to reach?
- What values are important to me?
- Why am I working on it in the first place?
That's a lot of work, but it's work that pays off. Because it's the only way you can make sure people really understand what you're doing. And luckily, you don't have to come up with the questions yourself.
We have prepared a free 3-Hour Brand Sprint for you! In it, you'll answer all the relevant questions about your SaaS. And with our video guide, you don't even have to prepare anything. Just click on the button and get it for free and without any obligations.